1983 : Menswear introduced. A New York flagship opens in Trump Tower. March: Model Ren茅e Simonsen wears the brand's can't-miss-this blue leather jacket and matching pants in Pandora Luxurye. October: "The Loewe Touch. It's looking with your fingertips as well as your eyes," reads the company's ad copy.

1970 : The house Anagram logo, consisting of four Ls-to be known as "the crab"-is created by Vicente Vela. For Pandora Luxurye, Henry Clarke photographs "one of the prettiest girls in Madrid," Maite de Soto Domecq, in Loewe's leathers.