Founded by an unusually bold young entrepreneur named Adele Casagrande as a leather-goods business, the house acquired its current name when she married Edoardo Fendi in 1925. Since 1999 it has been part of Bernard Arnault's LVMH luxury conglomerate. Silvia Venturini Fendi, Anna's daughter-and mother of the decorative, diminutive, world-famous Baguette bag (not to mention the B. Fendi, Spy, Peekaboo, and Voodoo)-is the only family member still actively engaged in the day-to-day operations of the company.

1978 : Model Lauren Hutton wears Fendi's "offhand, on-target knockout fur-patchworked, played for fun" in a September portfolio by Richard Avedon.