1935 : Italian dictator Mussolini orders the invasion of Ethiopia, leading the League of Nations to impose an international trade embargo on his country. Gucci forced to branch out into other items: shoes, wallets, and belts. Leather supplies are short, so he begins making bags out of a specially woven Tuscan canapa (hemp). The lightweight tan bags have a leather trim and are printed with the repeating double-G logo. To this day, the diamond-print Canapa bag remains one of the most instantly recognizable Gucci products.

1984 : Domenico De Sole, who had represented the Gucci family as a lawyer in the early 1980s, becomes CEO of Gucci America.