1996 : April: Before opening the new Miu Miu boutique in SoHo, Patrizio Bertelli-Miucci Prada's husband and the Prada S.p.A. company's CEO-smashes a mirror in the store, later recalling, "It made people look too fat." October: WWD, previewing Baz Luhrmann's movie update of Romeo and Juliet, reports, "These battling Montagues and Capulets are so hip and streetwise, they go to love and war in Prada, Miu Miu, and D&G."

2003 : The Prada Group acquires the Miu Miu brand, which until now has been privately owned by the family.

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